UTM Builder

Create consistent, properly-encoded UTM campaign URLs so every click is attributed correctly in your analytics.

Website URL *
Campaign Source (utm_source)
Campaign Medium (utm_medium)
Campaign Name (utm_campaign)
Campaign Term (utm_term)
Campaign Content (utm_content)
Generated URL
Your tagged URL will appear here.

What are UTM parameters?

UTM parameters are tags you add to a URL so your analytics tool can attribute a visit to a specific source, medium, and campaign. The five standard fields are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Tips for clean tracking

  • Use lowercase consistently — Google and google become separate sources.
  • Pick a naming convention for campaigns and stick to it across the team.
  • Only tag external links; never add UTMs to internal navigation.

New to attribution? Read our UTM parameters glossary entry or the full analytics blog.