Open Source Web Analytics: Umami vs OpenPanel vs Matomo
A practical, source-backed comparison of three open-source analytics platforms, covering core features, hosting models, privacy posture, and ideal use cases.
Blog
Practical analytics guides, comparisons, and decision frameworks. Written to inform, not to sell.
Google Analytics 4 (GA4) Explained for Builders
A clear, source-backed explanation of GA4: the event-based model, web plus app measurement, server-side events, and data retention basics.
Revenue-First Analytics: DataFast vs GA4 vs Open Source
A practical comparison of revenue-first analytics versus GA4 and open-source tools, with a focus on attribution, setup effort, and data ownership.
Privacy-First Analytics: What It Really Means
A practical guide to privacy-first analytics: cookieless tracking, data minimization, and the key questions to ask before you choose a tool.
Self-Hosted Analytics Stack Checklist
A practical checklist for teams that want to self-host analytics: infrastructure, security, data governance, and ongoing maintenance.
Product Analytics vs Web Analytics
Understand the difference between product analytics and web analytics, and why many teams use both.
Event-Based Analytics: A Practical Guide
Why event-based tracking matters, how GA4 implements it, and how to design clean events for product analytics.
Analytics Tool Decision Framework
A step-by-step framework to choose between SaaS, open-source, and enterprise analytics tools based on ownership, depth, and speed to value.