Why these numbers matter
The analytics market is consolidating around GA4 while privacy expectations keep rising — a tension that's driving interest in privacy-first and self-hosted alternatives. If you're choosing a stack, start with our selection framework and the head-to-head comparisons.
Using this page
These statistics are compiled from public sources and refreshed periodically. Writers and researchers are welcome to reference them — please link back to this page so readers can reach the primary sources.